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Roman Research, based in Hanson, Massachusetts, recently broadened its marketing reach when it went on-line, and began accepting orders at: www.simplywhispers.com. Consumers may order at its secure web-site using VISA, Master Card and American Express. The new website highlights the hypoallergenic and allergy safe products from the Simply Whispers, Perfections and Ultra Whispers lines, which include earrings, necklaces, bracelets, rings and watches.
Simply Whispers fashion earrings
use surgical stainless steel and 24 kt, pure gold electroplating
to completely eliminate skin contact with nickel. The Perfections
line incorporates nickel-free and allergy-safe jewelry made with
a hypoallergenic base and electroplated with 24kt. gold or 24
kt palladium - a precious metal similar to platinum. The Ultra
Whispers line of fine 14kt. solid gold and sterling silver jewelry
is made without any allergy-provoking metals that can cause irritations,
rashes and discomfort.
Most allergic reactions from
earrings and other fashion jewelry stem from nickel which is
used to coat inferior jewelry and make it shine without having
to take time and expense needed to polish the pieces. Unfortunately,
up to 48% of the population will become allergic to nickel in
jewelry, according to a study in the British Journal of Dermatology.
Protecting consumers from exposure to nickel, attention to detail
and quality has enabled Roman Research to establish a unique
position as the only US manufacturer of truly hypoallergenic
fashion and fine jewelry. Other companies claim similar benefits,
yet they make only certain portions-such as earring posts-with
non allergy-provoking materials. Others coat nickel-covered jewelry
with an extra layer of a clear, nail-polish-like varnish that
inevitably wears off and causes skin irritation.
Today, the market for hypoallergenic
jewelry is growing, recent growth has been attributed to multiple
earring and body piercing which can cause allergic-reactions
to flare up, and a more health-conscious population in the US. |
